Off the top of your head, can you accurately recite the Mission Statement of your organization? Most of us probably can recall a part of it or “it is something like . . . . . .“ Sadly, for 99% of us, no one outside of our nonprofit knows what our mission statement is either, because it just is not memorable. But first, let’s chat about why your mission statement is useful in the first place.
Your Mission Statement tells the world “what you do” or “why your agency exists.” It could be considered a PR statement about your organization. It does not have to give details; it just needs to say what you do. Prospective donors and/or volunteers should be able to see exactly what you do or why your agency exists and be motivated to go deeper into your organization – to give or to volunteer or both.
The key to a great Mission Statement is: 1. It is a concise statement of the reason your organization exists. 2. It can be memorized – short enough so key stakeholders can remember it. 3. It is inspiring enough so they are motivated by it.
Exploit your most visible PR resource, Mission Statement. Is your Mission Statement concise? Can it be easily memorized? Is it inspiring? If the answer to any of those questions is “no” you might consider meeting with one of The Niles Partners’ professionals and let them help.